Congratulations! Professors Merrie Brucks and Jesper Nielsen's paper titled, "How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood," was accepted for publication at the Journal of Consumer Research.
November 25, 2013
Congratulations to Professor Bob Lusch for having his paper titled, "Service Innovation: A Service-Dominant (S-D) Logic Perspective" accepted for publication in the MIS Quarterly.
September 9, 2013
Congratulations!!! Professor Hope Schau's paper titled "Coping with the End of Narrative Brands: the Impact of Narrative Closure and Consumption Sociality on Loss Accommodation," written with Cristel Russell has been accepted for publication in the Journal of Consumer Research. (Spring 2014)
August 27, 2013