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Eller College Home > Department of Marketing > Faculty and Research > Madhu Viswanathan

Madhu Viswanathan

Madhu Viswanathan

Contact Info and Links

Contact Information

Curriculum Vitae

Assistant Professor

  • Ph.D. in Business Administration, University of Minnesota, 2012
Teaching Interests
  • Market Research
  • Pricing
  • Sales Force Management
  • Distribution Channels
  • Marketing Strategy
Research Interests
  • Interfirm Relationships (B2B)
  • Technology and Innovation
  • Sales Force
  • Distribution Channels
  • Structural Models, Empirical Industrial Organization
Working Papers

Viswanathan, Madhu, Prokriti Mukherji, Om Narasimhan and Rajesh Chandy, "The Big Picture: Exploring the Performance Impace of being at the Technological Frontier."

Viswanathan, Madhu, "Economic Impact of Category Captaincy: An Examination of Assortments and Prices."

Viswanathan, Madhu, Tony Cui, Mrinal Ghosh, and George John, "Loss-Averse Reference Dependent Contract Choices: Evidence from Sales Force Compensation."

Viswanathan, Madhu, Ranjan Banerjee and Om Narasimhan, "Studying the Switching Behavior of Electricians: Assessing the Impact of Loyalty Programs."

Working Papers

Viswanathan, Madhu, Xiaolin Li, Om Narasimhan and George John, "Assessing the Impact of Non-Monetary Incentives on Salesforce."